“Yes!: 50 Scientifically Proven Ways to Be Persuasive” is a practical guide that reveals fifty scientifically proven techniques to enhance your persuasive abilities in both personal and professional settings. Based on over sixty years of research into the psychology of persuasion, the book offers insights into how small changes in your approach can significantly increase your influence. The authors present surprising discoveries and counterintuitive findings, such as how inconveniencing your audience can boost persuasiveness, why knowing that many dentists are named Dennis can improve your persuasive prowess, and how offering fewer choices can increase sales conversions. The book is filled with short, enjoyable, and insightful chapters that provide actionable strategies to help you become a more effective persuader.
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