“Working Backwards” provides an insider’s look at Amazon’s unique approach to culture, leadership, and best practices, as explained by two long-time Amazon executives, Colin Bryar and Bill Carr. The book reveals the principles and practices that have driven Amazon’s success, including the company’s fourteen leadership principles and four defining characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr share their experiences and lessons learned from working at Amazon during a period of significant innovation, offering practical steps for applying these principles to your own company or career. The book is filled with personal anecdotes and insights that illustrate what it means to “Be Amazonian” and how these principles have shaped their professional lives.
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