“Very Good Copy” is a comprehensive guide that distills over a decade of Eddie Shleyner’s insights on copywriting into 207 micro-lessons. The book is divided into two main sections: THINKING like a copywriter and WRITING like a copywriter. The first section includes 110 lessons on mindset, creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, and ethics. The second section offers 97 lessons on execution, covering techniques, tactics, exercises, habits, and axioms to help you write clearly, concisely, vividly, and with emotion. Shleyner’s practical advice is designed to help both novice and experienced copywriters improve their craft and create persuasive content.
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