“The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” is a book by John A. List, an economist renowned for his work in experimental economics. The book delves into the principles behind successful scaling of ideas and ventures. List shares insights drawn from his extensive research and experiences in diverse fields like business, policy, and science. He outlines the characteristics of ideas that can be scaled effectively and provides practical advice on how to achieve large-scale impact.
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