“The Sales Acceleration Formula” provides a scalable, predictable approach to growing revenue and building a winning sales team. Mark Roberge, former SVP of Worldwide Sales and Services at HubSpot, shares his unique methodology for achieving rapid business growth using data, technology, and inbound selling. The book outlines four key formulas: “The Sales Hiring Formula”, “The Sales Training Formula”, “The Sales Management Formula”, and “The Demand Generation Formula”. Roberge’s approach emphasizes the importance of hiring the right people, training them effectively, holding them accountable, and generating high-quality leads consistently. By applying these principles, readers can learn how to build a remarkable sales team and accelerate their business growth.
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