“The Innovator’s Dilemma” explores how even the most outstanding companies can do everything right and still lose market leadership due to disruptive technologies. Clayton M. Christensen introduces the concept of disruptive innovation, explaining how established companies often miss out on new waves of innovation because they are focused on improving their current products for their main customers. The book provides a set of rules for capitalizing on disruptive innovation, using both successes and failures from leading companies as examples. Christensen’s insights are designed to help managers and entrepreneurs understand when and how to abandon traditional business practices to stay competitive.
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