Mixed Signals: How Incentives Really Work by Uri Gneezy

Mixed Signals: How Incentives Really Work by Uri Gneezy delves into the fascinating world of incentives and their impact on human behavior. Gneezy, a behavioral economist, explores how incentives often send conflicting signals, leading to unintended consequences. Using real-world examples and insights from behavioral economics, game theory, and psychology, he demonstrates how to design effective incentives that align with desired outcomes. The book provides practical strategies for creating reward systems that minimize mixed signals and maximize positive results in areas like work, health, and innovation. It’s an engaging read for anyone interested in understanding the complexities of decision-making and motivation.