“$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi is a practical guide that teaches entrepreneurs how to create irresistible offers that drive sales and command higher prices. Hormozi shares his proven strategies for increasing revenue by raising the perceived value of your product or service. The book covers techniques such as premium pricing, risk-free guarantees, stacking, bonuses, scarcity, and exclusivity. Hormozi emphasizes the importance of crafting a “Grand Slam Offer” – an offer so compelling that customers feel foolish saying no. The book is filled with real-world examples and actionable insights from Hormozi’s extensive experience in growing businesses to massive success.