“$100M Leads” by Alex Hormozi is a practical guide that teaches business owners how to generate a massive influx of leads without changing their product or service. Hormozi shares his proven strategies for attracting leads, including a 6-part ad framework, a hook-retain-reward system for transforming content into leads, and direct referral methods responsible for a significant portion of his sales. The book also covers the one question that can turn any stranger into a hot lead and an affiliate playbook that gets other businesses to advertise your stuff for free. Hormozi’s insights are designed to help businesses get more leads quickly and effectively, ultimately leading to increased sales and revenue.
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