“Predictable Revenue” is a revolutionary guide that outlines an outbound sales process, known as “Cold Calling 2.0,” which helped Salesforce.com add $100 million in recurring revenue in just a few years. The book provides a detailed blueprint for building a scalable sales machine that generates highly-qualified leads and creates predictable revenue without relying on cold calls or a large marketing budget. Ross and Tyler share best practices for prospecting, lead generation, and sales execution, while also highlighting seven common mistakes that CEOs and sales VPs often make. The book is filled with practical advice and real-world examples, making it an invaluable resource for business leaders looking to transform their sales processes and achieve rapid growth.
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